An introduction into our maiden product. This all-new ready-to-drink (RTD) gin spritzer is like nothing you’ve ever tried before. It’s a gin in a can with a fresh twist on an old tradition. Combining the best parts of the industry favourites into one product.
Every so often a product finds its way to market that is so astounding, so ground-breaking, so fresh and original that it takes the world by storm and makes everything else in its sector obsolete. This is not Peace Lovin’ Decoy. We’re not stupid enough to claim this about our brand-new read-to-drink Gin Spritzer, its not perfect but it’s damn good and different to anything you’ve tried before on the gin market, that’s for sure.
Small-batch London Dry Gin that is distilled over 6 hours using a secret recipe. This recipe was created through hundreds of hours ofexperimenting with our pilot still, combing through dozens of research papers,and sticking to a strict - and I mean strict - diet of only juniper berries and London Dry craft Gin.
(Only joking, please drink responsibly)
Our low-calorie tonic undertakes a 24-hour cold maceration with a mixture of berries, citrus peels, and dried plants. This tonic retains a complimentary juniper flavour whilst boasting both sweet and savoury elements from our hand-picked Scottish strawberries and tasty herbs. In other words, our tonic is tidy.
The final piece of the puzzle (can), is our low-sugar lemonade. We make this zesty bitch with just 4 ingredients because sometimes simplicity makes for a lot of flavour. A blend of natural cane sugar and ethically sourced organic birch extract add a sweet undertone to our lemonade which links to the gin and tonic, compounding the flavour in the can.
We then round up the three components and blend them together to create our ready to drink products. Of course, this ready to drink can is best served chilled, maybe even in a glass with ice? During a summer heatwave??
Best served chilled? That can be done. Glass with ice? That can definitely be done. Summer heatwave? A freezing cold pandemic-ridden winter will have to make do. Oh well.
Peace Lovin’ Decoy has the flavour profile of strawberry and clementine with a herbal infusion - blending this together is a zesty citrus touch. A juniper character, reminiscent of a dry gin and tonic, is retained throughout the tin.
Each component is there to complement one another, such that the overall product is greater than the sum of its parts.
I know you might be thinking that adding diet tonic and lemonade- two different mixers - sounds strange, but get this, we really do have a reason for doing so.
Precision Spirits was founded in early 2019 with one special, prevailing idea:
“What if we can predict which ingredients and flavours will match up well in a product?”
There are numerous benefits to this thought, the main two being that:
We believe that the data research we have carried out into the inner workings of ingredient pairing will set us up to produce many innovative and tasty drinks - not just gin, and not just in cans - far into the future.
What else - apart from the production techniques - sets Peace Lovin' Decoy apart? We, as avid explorers of all types of alcohol (again, responsibly), naturally drew on our past experiences with some of the most popular categories.
Peace Lovin’ Decoy. This all-new gin spritzer in a can has drawn from the fruity cider, craft beer, and gin markets. It has the flavour of the ciders with a fraction of the sugars. The aesthetic and fun appearance of craft beer without the “with us or against us” type of marketing. And finally, it has the craft gin approach. That of patience, precision, and care, free from any pretentious peddling.
We have aimed to bring all the best parts of these products together and we believe we have done just that.
We are Precision Spirits. And this is Peace Lovin’ Decoy.